Although I spent twenty-five years editing with Sony professional gear, all of that stuff is now obsolete. Millions of dollars of equipment rendered worthless by time.

The digital edit suite I worked in 1998.

This week I spent in the comfortable confines of my home video editing suite. It does everything the old one did, and more, for the cost of a PC, monitors, and software. Technology is amazing.

My home suite in 2019

The challenge:

Create a book trailer for A Different Time.

My first pass was a rough and unpolished draft, just hitting the key elements I wanted to convey. I tested it with my key demographics and the news wasn’t good. A bit boring.

But I had the basic pieces in place.

The first edit of the trailer

So I went back into the edit suite and over four days produced seven different versions of the trailer, before settling for the one I would use.

The key mistake I made in the first edit was jumping the viewer right into key information before they were prepared for it. I padded the first few seconds with a bit of VHS static, which is an important element in the novel.

I then added three images that represent the main characters and how their time is blending. Added sound effects, transitions, and then tightened it all up.

Here is the final cut…

The official book trailer for A Different Time

I would love to hear your thoughts and feedback. They are always much appreciated. Thank you to Noly at The Artsy Reader for all of her help, and thanks to Rachelle and Tiana. You guys are awesome.